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The journey to develop smarter safer, more conscious toning
From 2b1k to ecoheads to P.O.D
In 2012, ECOHEADS Co-Founders Benny Risher, Ben Cohen and Kobi Bokshish changed the way hairdressers impact the planet.
Passionate about the industry and with a deep respect for the future, the pair identified salon colour and basin functionality as the key culprit of product and resource wastage. An award-winning hairdresser and salon owner, Kobi was tired of washing excess chemicals down the drain, jeopardising the health of staff and clientele. And for Benny – inventor and driver of ECOHEADS R&D - the room for improvement and environmental implications were too great to ignore.
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P.O.D was born
The vision of a clean, water delivery treatment system (using the ECOHEADS shower head) came to Benny in 2014 , in 2018 the colour concept was added to the system following Kobi’s middle of the night dream. In 2023 it goes to market. In 2023 it goes to market following thousands of samples and a long journey of evolution ahead. Another world first, P.O.D by ECOHEADS reduces the tone and treatment service down to 18 litres and in stage one, offers global shades that can be customised to suit the modern consumer’s needs. All natural, no developer required toning in under 10-minutes, no matter the hair type.
Our love of Hair + Sustainability
A new idea. Designed to save time, reduce water waste and preserve the health of hairdressers, P.O.D by ECOHEADS cracks an entirely new category in hair colour and care.
Speaking directly to the consumers’ quest for customised beauty solutions in under 10-minutes, the patented salon system delivers concentrated tone-on-tone colour through water, and backs hair health with an integrated prep, seal and shield component– no developer required.
Free from- Ammonia, MEA, DEA, PPD and PDT, global colour is delivered through the ECOHEADS Showerhead using up to 65% less water and up to 75% less time compared to traditional basin and colour functionality.
The result is a whole new world of service opportunity without the environmental sacrifice. Artists and salon owners unite – the future of colour is here.
